I had an epiphany yesterday - I realized why people recoil when I discuss climate change. I tell any audience that climate change is real - it is happening as we speak - I point to real world events like the melting of the ice caps and glaciers - the pine beetle killed forests in British Columbia - earlier springs - and I stress that, as a society we must DO SOMETHING about our greenhouse gas emissions. However, the subtext to my words is "I demand that you change everything about the way you live - moreover, I want you to restructure your mental maps of the world. " No wonder people look horrified, disbelieving, and anxious as they flee my company. Therefore, I'm going to add a section to my spiel: I'm going to tell folks that these changes will improve their lives. And my claim to a happier, more fulfilling life is backed up by evidence. What ? How on earth?